When values exist primarily in statements, speeches, and training sessions—rather than in processes, systems, and structures—they become disconnected from daily operations amid growth pressures. This "values vacuum" is silently undermining your organization's identity.

When Bombas grew from $300K to $100M in revenue while donating 75M+ items to shelters, they weren't just selling socks - they were leverag..

When Intuit's co-founder Scott Cook decided that the company's driving purpose would be to "improve people's financial lives so...