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The Innovation Principle: Building Stability That Sparks Creativity
"Innovation isn't just about market competitiveness—it's about extending mission reach and deepening impact in a rapidly changing world."
Barnabas Willis
May 1, 20257 min read


Empathy at Scale: Growing Without Losing the Human Touch
The tension between efficiency and humanity doesn't have to be a trade-off. Research shows emotionally connected customers have a 306% higher lifetime value than merely satisfied ones.
Barnabas Willis
Mar 28, 20257 min read


Productive AND Present: Leading with Both Focus and Heart
When Jeff Weiner became CEO of LinkedIn in 2009, he faced a challenge familiar to growing organizations: how to drive massive scale while...
Barnabas Willis
Feb 10, 20255 min read
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