When values exist primarily in statements, speeches, and training sessions—rather than in processes, systems, and structures—they become disconnected from daily operations amid growth pressures. This "values vacuum" is silently undermining your organization's identity.

For every organization that successfully navigates growth transitions, dozens lose their way during growth." The path from startup passion to scaled impact is littered with the remains of once-mission-driven organizations that gradually surrendered their identity on the altar of expansion.